• Laurie consistently demonstrates a passion for assisting individuals to meet and exceed their goals.
• At XBC, she provides consultation services that will focus on identifying the problem, developing solutions and most importantly, helping you execute to achieve the desired results. The following are some of the areas XBC covers:
• Analyzing and Understanding Your Business Situation to Produce a “Needs Assessment”
• Effective Measureable Improvements in the Most Critical Aspects of Your Business, i.e. Sales, Marketing Operations, Staffing, Productivity, Human Resources
• Identifying Strategies in Order to Develop New Clients and Increase Sales
• Effective Prospecting to Reach Your Target Market
• Maximize Promoting Your Service/Product
• Advertising and Publicity Dollars, Cost/Benefit Equation
• Identifying What Makes You Different/Better Than Your Competition
• Effectively Promoting Your Service/Product and Increasing Your Exposure
• Encouraging Prospects to Invest in Your Service or Product
• Maximizing Customer Retention
• Developing and Implementing Goals in Order to Achieve Measureable Results

• How effective is your sales/marketing strategy? XBC’s goal is to identify and execute a plan to help maximize exposure and visibility in the market place.
• Identifying Ideal Customer Profiles
• Effective Sales Training
• Accountability for Obtaining and Exceeding Sales Goals
• Monitoring New Customers
• Maximizing Networking Opportunities
• Prospecting Skills
• Perfecting the One Minute Infomercial

These are some of the areas XBC focuses on with One on One Coaching:

• Prepare a Study of Where You Are Now and Where You Want To Be
• Develop a “Plan of Action “ to Assist in Achieving the Desired Results
• Consistent Monitoring of “The Plan” to Ensure Objectives are Met Within the Desired Time Frame
• Develop a Plan to Build and Train a Team of Dedicated and Productive Employees

Sometimes you just need help in one particular area. While seminars and classes are great, they do not offer one thing Laurie at XBC does, ACCOUNTABILITY. These are just some of the areas XBC specializes in:

• Business and Strategic Planning
• Organizational Skills
• Time Management Maximization
• Effective Staff Recruiting, Hiring and Retention Techniques
• Personnel/Leadership Development
• Developing Job Descriptions, Performance Evaluations, Policies and Procedures
• Communication Effectiveness
• Job Coaching
• Improving Performance and Productivity
• Develop and Implement Operations and Personnel Policies, Procedures and Practices
• Develop and Train Management and Non-Management Staff

In order to increase profits or revenue, business development is KEY. XBC can either play an advisory role and/or an active one. If XBC plays an active role the following will happen:

• XBC Will Prospect and Set Appointments
• Develop and Maintain Effective Strategic Alliance Relations
• Ask for Referrals
• Set Up Seminars/Speaking Engagements
• Represent Your Firm at Various Functions, i.e. Chamber Events, Business Mixers, etc.

Laurie is also an accomplished speaker and has been invited to speak at various functions on the following topics:

• Increasing Sales
• Maximizing Operational Effectiveness
• Target Marketing
• Effective Networking that Gets Results
• Maximizing Marketing Plan Effectiveness
• Organization and Time Management Skills
• Increasing Productivity
• Training and Managing a Results Oriented Sales Force
• Management and Leadership Development